Samuel Enderli: weblog - is a communication-theoretical analysis
The study by using the sociological systems theory, Luhmann's the question of what Weblogs actually are. is first tried, computer-mediated to distinguish communication from other forms of communication. The frequently find dialogue metaphor that says, Internet communication works similar to face-to-face communication, is opposed to a system-theoretical proposal of Internet-based communication. This may well be described as interactive, but not to function as interaction. In the following weblogs are analyzed as a form in the medium of the Internet. A distinction is made between the operational level of communication and the various self-and other description variants. Based on this (empirischen!) difference is shown that neither operationally Weblogs seen as mass media (a common description) or as electronic diaries (Another description) to work, but its own form of communication with their own laws are. The idea that blogs are "better" mass media is contradicted. However, it is asked, what a reaction to the new medium's blog on the "old" mass media, without, however, claim that weblogs could displace the mass media. That is because they work elsewhere as mass media and thus not a substitute, but can "only" be complementary. It searches for forms in old media, which have only been through blogs at all possible. Conversely, in the new medium Weblog forms are identified, resulting from the imitation of older media.
http://www.grin.com/e-book/156072/weblogs-eine-kommunikationstheoretische-analyse
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